Page 78 - Hospital Authority Convention 2017
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Plenary Sessions                                                       Plenary Sessions
      HOSPITAL AUTHORITY CONVENTION 2017


             P3.1      Out-of-the-box Management – Innovation and Crisis         14:30  Convention Hall B
                       Communication

            NHS RightCare – Delivering Optimal Healthcare in England
            Cripps M
            NHS RightCare, NHS England, UK

            NHS RightCare is working across all of the NHS in England to deliver improvements in population healthcare. Via a focus on
            unwarranted variation, the programme helps every local health economy in the country to identify their best opportunities
            for population healthcare improvement and deliver transformation in those areas. This will positively impact on the equity
            of access to and the quality of care for patients, ensuring a consistency that is not reliant on geography and previous local
            decisions.  NHS RightCare’s recent growth puts England’s work at the leading edge of international initiatives to reduce
            unwarranted variation and develop optimal solutions at an industrial scale.










      Tuesday, 16 May
















             P3.2      Out-of-the-box Management – Innovation and Crisis         14:30  Convention Hall B
                       Communication

            Managing the Unthinkable – Crisis Management and Communication
            Ma F
            The MTR Corporation Limited, Hong Kong
            Crisis management has long been a challenge that has significant impact on corporate success. The impact of organisational
            crisis has never been felt stronger. The reputation and credibility of organisations are profoundly affected by the perception
            of their responses and acts or omissions during crisis situations.  Senior executives can never anticipate everything
            that can occur to prepare for the crisis before they happen, however, they are expected to demonstrate a complex set
            of competencies in responding and managing unforeseen crisis, at the different phases, which may include detection,
            preparation and prevention, damage control and containment, recovery, and reflection and learning.
             
            Organisations are very cautious of the negative consequences or disruptive aspects associated with crisis and will focus
            efforts on communications and public relations. This presentation will provide opportunity to explore strategies for the
            individual and organisation to manage a crisis well. A broader context of crisis management consists of skills and techniques
            to identify, understand, evaluate and cope with such a serious situation, especially from the moment it first occurs to the
            point that recovery procedures start. 




















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