Page 78 - Hospital Authority Convention 2017

Plenary Sessions Plenary Sessions
HOSPITAL AUTHORITY CONVENTION 2017

P3.1 Out-of-the-box Management – Innovation and Crisis 14:30 Convention Hall B
Communication

NHS RightCare – Delivering Optimal Healthcare in England
Cripps M
NHS RightCare, NHS England, UK

NHS RightCare is working across all of the NHS in England to deliver improvements in population healthcare. Via a focus on
unwarranted variation, the programme helps every local health economy in the country to identify their best opportunities
for population healthcare improvement and deliver transformation in those areas. This will positively impact on the equity
of access to and the quality of care for patients, ensuring a consistency that is not reliant on geography and previous local
decisions. NHS RightCare’s recent growth puts England’s work at the leading edge of international initiatives to reduce
unwarranted variation and develop optimal solutions at an industrial scale.

Tuesday, 16 May

P3.2 Out-of-the-box Management – Innovation and Crisis 14:30 Convention Hall B
Communication

Managing the Unthinkable – Crisis Management and Communication
Ma F
The MTR Corporation Limited, Hong Kong
Crisis management has long been a challenge that has significant impact on corporate success. The impact of organisational
crisis has never been felt stronger. The reputation and credibility of organisations are profoundly affected by the perception
of their responses and acts or omissions during crisis situations. Senior executives can never anticipate everything
that can occur to prepare for the crisis before they happen, however, they are expected to demonstrate a complex set
of competencies in responding and managing unforeseen crisis, at the different phases, which may include detection,
preparation and prevention, damage control and containment, recovery, and reflection and learning.

Organisations are very cautious of the negative consequences or disruptive aspects associated with crisis and will focus
efforts on communications and public relations. This presentation will provide opportunity to explore strategies for the
individual and organisation to manage a crisis well. A broader context of crisis management consists of skills and techniques
to identify, understand, evaluate and cope with such a serious situation, especially from the moment it first occurs to the
point that recovery procedures start.

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