Page 218 - Hospital Authority Convention 2018

Service Enhancement Presentations
HOSPITAL AUTHORITY CONVENTION 2018

F7.4 Committed and Happy Staff 13:15 Room 421

Community Recruitment Campaign
Leung KS, Leung KCP, Choi KW, Kong CCI, Wong MW
Human Resources Division, New Territories East Cluster, Hospital Authority, Hong Kong
Introduction
Improving economic condition intensified competition of local workforce, recruitment difficulties and the issue of attrition
of supporting staff. Effective strategies to promote available jobs, attract applications and recruitment are some of the key
issuess to mitigate manpower risk. A Community Recruitment Campaign is hence initiated to deal with the critical situation.

Objectives
(1) To enlarge the pool of potential candidates and build a workforce pipeline; (2) to lower the risk of cultural and expectation
mismatch to reduce the chance of “early attrition”; and (3) to promote meaningful career in HA to target groups.

Methodology
(1) Job openings are advertised in targeted districts/locations/buildings through (a) leaflet distribution to households; (b)
posters and banners in hospitals and relevant training; and (c) advertisements in MTR stations and buses to attract local
residents’ and visitors’ attention which encourage applications. (2) Specific Recruitment Days in community centres, training
institutions and hospitals are organised in addition to normal recruitment exercises to facilitate local residents’ access to
relevant job information and opportunities. Hospital representatives are present to communicate with job seekers/visitors,
facilitating their understanding of the job opportunities, requirements, work environment, promotion opportunities, etc.; and
addressing their concerns/clarifying their questions to reduce cultural/expectation gap. (3) Career talks are organised for
graduates in selected institutions to enhance students’ understanding and appreciation of Hospital Authority (HA)’s “Vision,
Mission and Values” and community role. The structure and career opportunities in HA are also delivered to arouse students’
interest in joining us and devoting themselves in a meaningful career.
Results
Through the Community Recruitment Campaign, public’s awareness and understanding of the concerned job openings
in New Territories East Cluster has increased. About 40% of applicants knew our job openings through new promotion
strategies. Average number of applicants per recruitment exercise for the concerned jobs before and after the Campaign was
increased by 33%. Total no. of appointees was increased by 13%. The Campaign received positive feedback, in addition to
attracting applications, the core values and social mission of HA were effectively propagated that helped establish the HA
reputation through large-scale advertisements and promotion. As observed, the Community Recruitment Campaign has
achieved the objectives and has positive contribution in alleviating manpower risk. Through promotions and local recruitment,
it helps contribute to self-sufficiency in local communities, while professional image of HA was well spread.

Tuesday, 8 May 2018

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