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September 2009
 

At the recent launch ceremony we formally announced our new service culture. It is represented by the newly refreshed vision, mission and values (VMV). You are probably aware that both this year's HA Annual Plan and our three-year Strategic Service Plan have the new VMV on one of the first few pages. I want to talk about what the new VMV means.
 
Our vision
We are a "Hospital Authority", but our vision is not only to provide "the best hospital services in the world". Our vision starts with "healthy people", and that means keeping people out of hospital.
 
The next part of our vision is to ensure we have "healthy people" while also having "happy staff". Too often we just ask our staff to work harder and longer. The management's job is to ensure a balance between work and life that does not abuse the goodwill of front-line colleagues.
 
The third part of our vision is to be trusted by the community. This means that we must respond to community concerns and anxieties, even when they are not totally rational or well-founded. It also means responding to crises professionally and quickly.
 
To be trusted by the community, we must be honest with them. Honesty is the foundation of all trust. When honesty is lost, whether in the family, among friends, or in big organisations, then the relationship is at risk. We must be open and accountable, having the courage to admit when we have not done our best. At the same time we protect our front-line colleagues through the "just culture" that values learning and continuous improvement, rather than by trying to lay blame.
 
Our mission
Our role is to help people STAY healthy. The acute intervention is only part of our job, because most patients have a chronic illness and need our continuous support.
 
As "helpers" we have a supporting role; the lead actor is the patient, not us. At best we are a partner, sometimes giving lifesaving treatment, but mostly offering the resources people need to care for themselves: the drugs, the exercises, the information, the encouragement, the motivation, etc.
 
In short, our mission is empowering our patients and their families to care for their own health – this is to genuinely "help people stay healthy".
 
Our values
"People-centred Care" is the attitude of care with a listening heart. It is about embracing the patient, even when he or she is demanding or difficult.
 
"Professional Service" is about keeping abreast of developments in your profession, so that you can trust your professional knowledge and skills. Sometimes this will bring you into conflict with patients who may expect the impossible. You can only help people if you stick with your professional judgement.
 
"Committed Staff" are those who work to their full strength from the heart, think and act positively, and go the extra mile.
 
"Teamwork" is about positive relationships between every team member and approaching different ideas with an open-minded attitude and showing mutual respect. It means that everyone has something to offer the team, no matter whoever they are or whatever their rank is.
 
"People first" philosophy
You may notice that each of the short statements starts with the "people". It reinforces our "people first" philosophy.
 
We use the word "people" rather than patient, because the word "patient" tends to imply a dependent or subservient position. We want the opposite; we want our "patients" to be treated more as people, responsible for their own health with us as helpers, and respected as equals in all our dealings.
 
Our VMV statements are all simple and direct. Please remember them and discover how you can apply them every day. Let's work together to make our new service culture as successful as possible!