NDH promotes ‘HA Go’ to achieve a win-win situation

The North District Hospital (NDH) has set up a ‘HA Go’ promotion working group earlier to promote the mobile app in the hospital and the surrounding community. As well as setting up a booth and putting up signs in the hospital, the team recruited volunteers to install the app for members of the public at community events. The promotion will be extended to schools in the district, where students will be invited to be ambassadors, thereby creating a win-win scenario for the hospital and the community as more people switch to ‘HA Go’.

The promotion strategies have been in preparation since last October, according to Dr Law Kam-leung, Chairman of the ‘HA Go’ Promotion Working Group and Chief of Service of Accident and Emergency Department of NDH. Since then, ‘HA Go’ booths have been set up with the help of dozens of volunteers at a variety of community events, including vaccination drives, health talks, and exhibitions. By early December last year, more than 300 people have been helped download and activate the ‘HA Go’ at six to seven events.

Positive responses have been warmly received. At one event at the Queens Hill Estate, a volunteer helped a woman download the ‘HA Go’ and she returned later to ask the volunteer to help her husband download it, Dr Law recalls. “Both volunteers and users are satisfied,” he says. “Even though the promotions may not be large-scale, they bring us closer to the public.” The next step will be to work with schools in North District, encouraging students to become ambassadors to promote ‘HA Go’. “We will offer them certificates of appreciation in recognition of their volunteer service,” Dr Law says.

Vivien Tang, Department Operation Manager of the Specialist Out-patient Clinic and Integrated Ambulatory Care Centre of NDH, explains that signs detailing corresponding functions of ‘HA Go’ have been posted throughout the clinic to match the patient journey. The ‘Medication Records’ function is promoted near the pharmacy, for instance, while the ‘Easy Queue’ and ‘Pay HA’ functions are promoted in signs next to the registration and shroff, drawing the attention of patients to the app’s functions and applications while they wait. Using the ‘HA Go’ App would reduce waiting times at hospitals, not only the patient experience would be improved, but also relieve the workload of frontline staff.